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Online shopping consumers prefer to talk to someone on the phone

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Here are some interesting marketing statistics on how people prefer to speak to someone before committing to purchasing online. Make your website display contact details so people can do this easily.

"Research shows that the phone call is still an important part of the online shopping experience but marketers are failing to recognise the value of offline sales, missing out on potential revenues as a result. ResponseTap estimates that offline channels such as phone calls play a role in generating the £582 million Britons spend online every week.

Indeed, the survey of more than 2,000 UK consumers and interviews with 250 marketing managers commissioned by the analytics specialist, found that 57 per cent trust retailers and service providers more when they are easily accessible by phone."

The full article can be found here: http://www.ukbusinessmarketplace.co.uk/marketers-underestimate-value-offline-sales/